JMM Research Watch Vol 6.4
Year published: 2006Section: ResearchWatchContent: PapersA review of current research for medical marketersJournal of Medical Marketing Volume 6.4 Published: 2006, NovemberReference: JMM-011
View ArticleJMM Research Watch Vol 9.1
Year published: 2009Section: ResearchWatchContent: PapersA review of current research for medical marketers Journal of Medical Marketing Volume 9.1.Published: 2009, MarchReference: JMM-019
View ArticleJMM Research Watch Vol 9.2
Year published: 2009Section: ResearchWatchContent: PapersA review of current research for medical marketers. Journal of Medical Marketing volume 9.2Published: 2009, JuneReference: JMM-020
View ArticleJMM Research Watch Vol 9.3
Year published: 2009Section: ResearchWatchContent: PublicationsA review of current research for medical marketers. Journal of Medical Marketing volume 9.3Published: 2009, JulyReference: JMM-021
View ArticleNothing So Practical (Research Watch)
Year published: 2009Section: ResearchWatchContent: PapersResponding to those who dismiss theory as the antonym of practical, Kurt Lewin, an American psychologist, was reported to have said that 'there...
View ArticleJMM Research Watch Vol 10.1
Year published: 2010Section: ResearchWatchContent: PapersA summary of the latest research looking at market change.Published: 2010, JanuaryReference: JMM-023
View ArticleJMM Research Watch Vol 10.2
Year published: 2010Section: ResearchWatchContent: PapersA review of recent research that reports important findings both about health care systems and the industry.Published: 2010, MarchReference:...
View ArticleJMM Research Watch Vol 10.3
Year published: 2010Section: ResearchWatchContent: PapersDr Brian D Smith reviews research in the field of change management with a view to how this applies in medical marketing.Published: 2010,...
View ArticleJMM Research Watch Vol 10.4
Year published: 2010Section: ResearchWatchContent: PapersThis selection of research covers a wide range of topics, from R & D productivity to how patients perceive risk and from team-based selling...
View ArticleJMM Research Watch Vol 11.1
Year published: 2011Section: ResearchWatchContent: PapersThis selection of research covers the topics of CSR, price regulation and generic competition.Published: 2011, MarchReference: JMM-027
View ArticleJMM Research Watch Vol 11.2
Year published: 2011Section: ResearchWatchContent: PapersA selection of research drawn from a special issue of the Journal of Marketing Management, focussed on Value Marketing in the Health Care...
View ArticleJMM Research Watch Volume 12.1
Year published: 2012Section: ResearchWatchContent: PapersThis review of published papers covers the big trends in medical markets, from health economics to innovation and emerging markets.Published:...
View ArticleJMM Research Watch Vol 11.3
Year published: 2011Section: ResearchWatchContent: PapersThis quarter's review of published research reflects some of the most compelling issues facing medical marketers: Innovation, finance and the...
View ArticleJMM Research Watch Vol 11.4
Year published: 2011Section: ResearchWatchContent: PapersThis review of peer-reviewed research covers topics from allocating marketing budgets to HMO tactics, from health advocacy organisations to...
View ArticleResearch Watch
Year published: 2015Section: ResearchWatchContent: PapersThis Research Watch covers everything from personalised medicine, to new market entry, to alliances and networks.Published: 2015, JuneReference:...
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